“I wanted to take this opportunity to thank Justin from the whole team for his dedication, quality, thought leadership and fun approach to all the work he has done with us… we are in an amazing shape now with really awesome content.”…
Client: Addept Accountants & Advisors Copy: Website & art direction Warm, fuzzy, professional finance. A common copywriting conundrum in traditionally conservative businesses like lawyers and finance firms, is how to convey a personable point of difference while staying within the uber professional – some would say “stuffy” – confines of the way they are expected…
Client: Everest Software Copy: Display ad When one word is enough. The benefits to any business who use a certain piece of software – and there are millions of them – when they plug in this plug-in are extraordinary. And too numerous to mention, in even the biggest of full page display ads. Because guess…
Tagline copywriting? Try not to be too cute… When it comes to copywriting taglines, the most important thing by far is finding a clever way to say what you’re actually going to do for your customers. And that can be tougher than it sounds, particularly if you’re close to the business, because the temptation to…