Client: Paediatric Dentist Copy: Online video scriptwriting Keeping sweet with the kids on the street. The kids of today don’t digest the patronising fluffy fibs that they used to. They are well informed and fiercely sceptical. So if you want to get them to the dentist, there’s no point trying to bribe them with candy…

Client: Action Coach Copy: Promotional video scriptwriting The ancient art of sucking eggs. These days the service industry is overflowing full of individuals and agencies who claim to be the answer when it comes to sorting your business out. Coaches, counsellors, mentors or advisors… whatever they call themselves, it’s incredibly difficult to convince people to…

Client: Highlight Films Copy: TV ad scriptwriting So much to say, so little time to say it. There’s no denying the effectiveness of TV advertising. That’s why it’s the first choice of sales channel for most companies that have the cash. The challenge is copywriting all the wonderful features and benefits into a 15 or…

Client: Consol Event Production Copy: TV ad scriptwriting Lights. Camera. Action. Copy! They say a picture can tell a thousand words, and of course they are right. But have you heard the one about a word that can sell a thousand pictures? It doesn’t matter if you’ve got the best lighting in the business and…

Client: G.J. Gardner Homes Copy: Promotional video scriptwriting Divine copy. Angelic service. And the Devil in the detail. So you don’t deal in the low-end of the market, but you also don’t want the high-end business. You specialise in a concept that hardly anyone has heard of, but the product is mainstream. What’s more you…