Client: National Investment Advisory (NIA) Copy: Lead magnet eBook copy If you send people free stuff, make sure it’s good stuff. It’s no secret that things like a free report, or free session or free eBook are a great hook to get new leads through your website, but it’s really important to make sure those…

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Client: Everest Software Copy: Display ad When one word is enough. The benefits to any business who use a certain piece of software – and there are millions of them – when they plug in this plug-in are extraordinary. And too numerous to mention, in even the biggest of full page display ads. Because guess…

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Client: Pivotal Procurement Copy: New company name, logo & tagline Cracking copywriting, plus the whole branding kit & caboodle  Every once in a while, if you’re lucky, a truly educational project comes along which leaves you feeling enriched, immensely proud, and like you might just actually know a thing or two about what you’re doing.…

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Client: Dance Habit Copy: Company tagline Words working hand in hand. I love how word of mouth works. It’s a simple but proven philosophy: Do a great job, and people will say great things. All you need is a few degrees of separation… such as when a graphic design agency who did the artwork for…

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Client: SPAA Super Funds Copy: Newspaper display ad Copywriting about dollars & sense. Fiercely competing in a hugely regulated, highly conservative, very sensible industry, this financial institution asked me how best to approach their objective of informing the market that their all their members are specialist leaders in accounting, actuary, legal and financial advice. I…

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