Client: Auto Loan Center Copy: Top performing website Website copy so good, Google got in touch. This company no longer trades following finance legislation changes, but 2014 was a heyday. The owner found me online, having spent thousands on website design. The traffic was OK, but responses were rubbish, so I wrote new copy that…

Read more

Client: Love is in the Hair Copy: Display ad & flyer campaign copy Cutting through with high end creative Sometimes it only takes a few words to ensure the impact of a new brand takes off in the right direction. And once the copywriting is just right, it’s all about putting those words across cracking…

Read more

Client: Drum Digital Copy: Case study copy for content campaign Compelling cold-calling content that cuts through   After we’d made a splash with a sophisticated trend-driven White Paper, the next copywriting required for this content campaign to win Drum Digital new business from a list of law firm prospects was to follow up with a…

Read more

Client: Green Chilli Marketing Copy: Magazine editorial & display ad Words which make people say “Yes!” at point of sale. The point of sale solutions supplied by ABT throughout all Optus stores nationally is an impressive success story. And while anyone can see how cool the presentation of branding is at the shop front, the…

Read more

Client: Bangalow Bowlo (unpaid) Copy: Membership election campaign copy Life-saving copywriting for iconic community hub I volunteer as Vice President on the board of my local sports & community club, the iconic Bangalow Bowlo. Covid gobbled up every cent of our cash reserves and left us in big debt, so to avoid bankruptcy I recently…

Read more