Client: Drum Digital Copy: Branding, tagline & white paper Drumming up new business with a bang After I’d been working with Drum Digital and copywriting for their clients for about six months, the founding director and I started to talk about refocussing my talents on winning Drum brand new business in a content campaign. We…

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  Client: Drum Digital Copy: Two-pager copy Squeezing a brilliant brand story into 2 pages One of the biggest challenges in copywriting for a brilliant brand with lots of marvellous messages is knowing what bits make the final cut when space is strictly limited. Because as tempting as it is to wax lyrical about every…

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Client: Drum Digital Copy: Weekly e-newsletter Care for your community with great content When it comes to creating content that genuinely engages your audience enough to read what you have on offer and take the time to interact with you, the key is in the collaboration behind your copywriting – bringing together a team that…

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Client: Drum Digital Copy: Website home page tiles Punchy positioning with conservative power Finding the right balance between the need for punchy memorable messaging, and the parameters of a very conservative space populated by providers who want to stay within the status quo, is one of the most rewarding copywriting challenges I’ve found in decades…

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Client: Drum Digital Copy: Website home page tiles So, you’ve got great images, what next? For one of my first ever freelance copywriting projects decades ago, a real estate developer who had rights to a bundle of sports images said, “Hey Justin, here’s a load photos, please come up with punchy copy about my business…

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