Client: Gavin Jowett Photography Copy: Website Jumping through feedback hoops I’d love to be able to say my clients love the first draft every single time, but of course they don’t. In fact, on rare occasions, they hate my first attempt. Gavin’s first feedback on my first draft was “I can see what you’re trying…

Read more

Client: DW Fox Tucker Copy: Media release Do your people proud This long-established law firm client of mine is as agile and forward thinking as it’s possible to be within the realms of the careful, conservative space in which it operates. So it was no surprise when they approached me for help in communicating their…

Read more

Client: Westpac Bank Copy: Branding, website copy, art direction & user guides When I was asked to help a big bank get better. I can’t tell you much about this incredible five month project with Westpac due to confidentiality, but I can confirm that they engaged me to lead copywriting, branding, design and intranet site…

Read more

Client: Addept Accountants & Advisors Copy: Website & art direction Warm, fuzzy, professional finance. A common copywriting conundrum in traditionally conservative businesses like lawyers and finance firms, is how to convey a personable point of difference while staying within the uber professional – some would say “stuffy” – confines of the way they are expected…

Read more

Client: Everest Software Copy: Display ad When one word is enough. The benefits to any business who use a certain piece of software – and there are millions of them – when they plug in this plug-in are extraordinary. And too numerous to mention, in even the biggest of full page display ads. Because guess…

Read more