Client: Drum Digital Copy: Two-pager copy Squeezing a brilliant brand story into 2 pages One of the biggest challenges in copywriting for a brilliant brand with lots of marvellous messages is knowing what bits make the final cut when space is strictly limited. Because as tempting as it is to wax lyrical about every…

Read more

Client: Drum Digital Copy: Weekly e-newsletter Care for your community with great content When it comes to creating content that genuinely engages your audience enough to read what you have on offer and take the time to interact with you, the key is in the collaboration behind your copywriting – bringing together a team that…

Read more

Client: Drum Digital Copy: Website home page tiles Punchy positioning with conservative power Finding the right balance between the need for punchy memorable messaging, and the parameters of a very conservative space populated by providers who want to stay within the status quo, is one of the most rewarding copywriting challenges I’ve found in decades…

Read more

Client: Drum Digital Copy: New COO profile Make the right noises about big moves at the top Drum Digital is an incredibly talented, highly regarded online marketing agency that attracts companies who want to lead their industry in digital comms, which means by definition I’m often working with them to formulate copywriting and creative that’s…

Read more

Client: Drum Digital Copy: Article series From concept idea to incredibly popular engagement piece I do heaps of copywriting work for the wonderful Drum Digital, and one of my favourite clients of theirs is the fine folk at one of the premium skyscraper office block communities in Barangaroo, Sydney. It’s a multi-award-winning workspace and they…

Read more